Mike Redbord on Crafting Powerful Customer Experiences | S02 E07
Description
After spending the past few episodes talking about the customer experience, Weslee and Guido came to the conclusion that it’s a holistic process. One team cannot take full responsibility for the crafting of powerful experiences for your customers that leads to retention and eventually expansion.
As marketers, Weslee and Guido know their work starts with finding the right leads and setting the stage for sales and service to deliver on the brand promise. Beyond that, their ability to talk to the full process is slightly limited. In light of that, Weslee and Guido brought in former HubSpot VP of Global Customer Support and current VP of Operations for SaaSWorks, Mike Redbord.
Redbord's years of experience in customer success and support, including the launch and development of HubSpot Service Hub, set up an excellent conversation to gather insights about what it takes for businesses to craft meaningful and powerful relationships with their customers.
United States
